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NewAI spend now sits next to revenue and runway →

Your goals, your metrics, and your cash in one view.

Sondola reads the tools your startup already uses and shows your North Star, what moved it and how long your cash lasts. Every number shows where it came from.

Get started Open the live demo
Free for qualifying startupsNo card to applyRead-only access to your tools
app.sondola.com · Sandbar demo
September 2026 · Data fresh 12 min agoGrowing. Trial to paid needs a look.
Share brief
North Star · Paid members 7,013 ▲ 5.1% vs August · goal 7,760 by Dec 31
MRR$46,329September 2026
Runway17.8 monthsAs of Oct 2
New paid subscribers946▲ 15.4%
Net burn$100kAI is $4.5k of it
RevenueCat · read Oct 1, 2:30 pm Mercury + QuickBooks · read Oct 2 Trial to paid is 2.1 pts behind pace
Ask the demoHow many months of runway?What moved paid members?Are we on pace for Q4?

Reads from 34 tools founders already use. Read-only, it never changes your data.

StripeRevenueCatQuickBooksMercuryPostHogApp Store ConnectHubSpotOpenAI

The problem

The numbers you run the company on are copied by hand and already old.

The board spreadsheet

MetricValueSource
Runway~18 mo?#REF!
MRR44,900pasted
Churn8-10%ask around

Updated by hand, last Friday. Nobody is sure which tab is right.

The same number in Sondola

Runway17.8 months
Mercury · read 4 min agoQuickBooks Online · Sep booksCash ÷ 3-month net burnNo corrections

Recalculated each time new numbers are read from your bank and books. Click any number to see how it was made.

North Star and drivers

Know which number matters, and what moves it.

Pick one North Star and the four or five drivers behind it. When something moves, Sondola shows which driver did it.

  • Templates for subscription apps, SaaS, marketplaces and more
  • Colored only when a move is bigger than usual
  • One click from any number to its source
Explore metric guides →

What moves paid members

New paid subscribersRevenueCat · read Oct 1946On track
Trial to paidRevenueCat · read Oct 131.4%Watch
Subscriber churnRevenueCat · read Oct 19.1%On track
InstallsApp Store Connect · read Oct 114,954On track

Goals and pace

Set a goal in 30 seconds. See if you are on pace every day.

Put a target on any metric and Sondola shows where you should be today, so nobody waits for the end of the quarter to find out.

  • A pace marker on every goal
  • Weekly one-line check-ins from each owner
  • A heads-up the day a goal slips
See the live demo →

Q4 goals

Paid members to 7,760Company · due Dec 317,013On track
Trial to paid 35%Growth · due Dec 3131.4%Watch
Runway at least 18 moFinance · due Dec 3117.8 moWatch
App rating 4.7Product · due Dec 314.7On track

Cash, runway and AI spend

Put growth beside cash, AI bill included.

Runway comes straight from your bank and books. Spend is split by category and vendor, with AI costs from OpenAI, AWS and Google Cloud shown against revenue.

  • Runway from Mercury, Brex, QuickBooks Online or Xero
  • AI spend as a share of revenue
  • Spending lines with alerts when a category runs hot
Understand runway →

Spending lines, September

PayrollQuickBooks Online · read Oct 2$62kOn track
MarketingQuickBooks Online · read Oct 2$21kOn track
AI and cloudOpenAI + AWS · read Oct 2$4.5kWatch
ToolsBrex · read Oct 2$6kOn track

Trust, built in

Every number carries its receipt.

Open any figure to see what it means, which tool it came from, the period it covers and when it was read. If we change how something is counted, it is logged in public.

Read-only by designSondola asks for read access only and never changes your data. Credentials stay on the server. Checks before you rely on itPeriod, unit, freshness and corrections, checked on every number. Corrections in publicEvery change to how a number is counted, dated, with the reason.
Paid members7,013
Means
Members on a paid plan at the time of the pull. One person on iOS and web counts once.
Source
RevenueCat · connected · refreshes twice daily
Period
Full month, September 2026
Read
Oct 1, 2026 at 2:30 pm
History
12 months backfilled. No corrections.

For the whole team

Each team sees its goals. You see the whole company.

Team boards

Marketing, Product and Finance each get a board with only the numbers they own, and the North Star on top.

MarketingCAC $41 · installs up 10%On track
ProductTrial to paid behind paceWatch
FinanceRunway 17.8 of 18 monthsWatch

The weekly brief

Monday morning, in your inbox or Slack. What moved, what needs a decision, and the source of every figure. Share it with investors as an update.

From Sondola · Monday 8:00 am Sandbar: growing, trial to paid needs a look Paid members 7,013, up 5.1%. New paid subscribers 946, up 15.4%. Churn 9.1%, flat. Runway 17.8 months. RevenueCat · Mercury · QuickBooks Online

Integrations

Connect in minutes. Read-only, always.

See all 34 and what each reads →

Revenue6

Stripe, RevenueCat, Paddle, Chargebee, Adapty, ShopifyMRR · trials · churn · refunds

Bank and books4

Mercury, Brex, QuickBooks Online, Xerocash · burn · runway · spend

Product analytics7

PostHog, Amplitude, Mixpanel, Firebase, Google Analytics 4, Plausible, Sentryactive users · activation · retention

Growth and ads12

Meta Ads, Apple Ads, AppsFlyer, Adjust, Search Console, Instagram, HubSpot, Klaviyo, Customer.io, Intercom, OneSignal, CleverTapspend · CAC · installs · reach

App stores2

App Store Connect, Google Playinstalls · ratings · conversion

AI and cloud costs3

OpenAI, Google Cloud, AWSAI spend · cost share of revenue

Pricing

Free for qualifying startups.

Startup is $149 a month per company with unlimited users. Startups that have raised under $5M with fewer than 50 people can apply to use it at no cost, renewed each year while they qualify.

Get startedSee pricing →
  • Every supported integration
  • Every metric, with full history
  • Everyone on your team, no seat count
  • Goals, alerts and the weekly brief
  • Spend and AI spend with alerts
  • Download all your data, any time

Built in the open

Built by founders who were tired of copying numbers into spreadsheets.

We are serial entrepreneurs who also ran a software agency. We ship every week, and every change is dated in public.

Why we built Sondola →

What's newFull changelog →

Sep 27Runway reads the same everywhereImproved
Sep 27The weekly email lists every real moveImproved
Sep 27Board titles fit on a phoneFixed

Free tools for founders

All metric guides →
CalculatorRunway calculatorMonths of cash left, with burn growth included.CalculatorCAC payback calculatorMonths to earn back what a customer cost.GuideBurn multipleHow much you burn for each dollar of new ARR.GuideAll metric guidesTwenty startup metrics, defined and calculated.

Questions founders ask

What is Sondola?

A metrics workspace for startups. It reads the tools your company already uses and shows your North Star, the metrics that drive it, your goals and your cash, with the source of every number.

Do I need a data team?

No. Each tool connects in a few minutes with a guided setup, and templates pick sensible metrics for your kind of company.

How current is the data?

Most tools refresh once or twice a day. Every number shows when it was read.

Can Sondola change anything in my tools?

No. It asks for read-only access and never changes your data.

How much does it cost?

The Startup plan is $149 a month billed yearly, or $179 month to month, per company with unlimited users. Startups that have raised under $5M with fewer than 50 people can apply to use it at no cost.

Is my data the product?

No. Workspace data is never sold, never given to advertisers and never used to train AI.

See your company clearly by Monday.

Apply in two minutes. Once you are in, your first numbers arrive minutes after you connect a tool.

Get started Open the live demo
Free for qualifying startups. Read-only.