Why we built Sondola

Where we come from

We have built several startups and apps of our own. We also ran a software development agency, where we worked with many founders who needed their metrics.

The gap we kept seeing

In our own companies and in the ones we built software for, the numbers lived in a spreadsheet. Every week someone copied in numbers from Stripe, the app stores, analytics and the bank.

By the time it was finished, nobody could say for sure where each number came from, which period it covered, or whether it was still current. The next week, someone rebuilt it again.

What we built instead

Sondola connects the tools a startup already uses and reads the numbers for you. Open any number to see the tool it came from, the period it covers and the day it was read. When a source restates a figure, the old value, the new value and the reason stay on the record.

Our metric-checking reference shows what to check before you rely on a number. Try it on a fictional company in the live demo, no signup needed.

How we price it

One price per company, never per seat. The Startup plan is $149 a month billed yearly, or $179 month to month, with unlimited users. Startups that have raised under $5M with fewer than 50 people can apply to use it at no cost, renewed each year while they qualify. Larger teams use Scale, on custom terms.

Whatever you pay, your data is never sold, never given to advertisers and never used to train AI, and you can download everything at any time. See pricing.

How we hold ourselves to it

When we change how a number is calculated, we say so on the corrections page. The security page lists what we protect, how, and the certifications we do not hold.