Sondola vs Visible: which fits your startup?
Reviewed Oct 25, 2026 against visible.vc/pricing · Plans change, so check theirs before you decide
Short answer
Choose Visible if your main job is sending investor updates and running a raise, with decks, data rooms and fundraising pipelines. Choose Sondola if you want to run the company on a North Star metric, goals with daily pace and a weekly brief for the team. As of Oct 25, 2026, Visible Core, its first plan with unlimited users, is $129 a month billed annually or $149 monthly, and the Sondola Startup plan is $149 a month billed yearly or $179 monthly.
Side by side
| Topic | Sondola | Visible |
|---|---|---|
| What it is | A company metrics workspace for tech startups. One North Star metric with its driver metrics in a metric tree, goals, team boards, a weekly brief, cash, burn and runway, and AI spend. | A founder platform for investor updates, pitch decks, data rooms, fundraising pipelines and KPI dashboards. |
| Price, billed yearly | Startup plan $149 a month per company. Scale plan is custom. | Starter $0. Base $59, Core $129 and Growth $199 a month. |
| Price, month to month | $179 a month per company on the Startup plan. | Base $69, Core $149 and Growth $249 a month. |
| Users | Unlimited users on the Startup plan. | Starter 2 users, Base 3 users, Core and Growth unlimited. |
| Integrations | 34 read-only connectors, including Stripe, RevenueCat, QuickBooks Online, Mercury, PostHog, Amplitude, Meta Ads, App Store Connect and AWS costs. Plus a Slack digest. | None on Starter, 1 on Base, 3 on Core and 5 on Growth, counting Zapier and API. Sources include Stripe, QuickBooks, Xero, Mercury, HubSpot, Mixpanel, Google Analytics and ChartMogul. |
| North Star and drivers | One North Star metric with the driver metrics underneath it, as a metric tree. | Not listed on its pricing page. |
| Goals | Goals on any metric with daily pace and check-ins. | Not listed on its pricing page. |
| AI | Suggestions run on your own OpenAI or Anthropic key. No built-in AI analyst yet. | AI Inbox on every founder plan. MCP server on Base, Core and Growth. |
| Free for startups | Sondola for Startups: the Startup plan at no cost for startups that have raised under $5M in total with fewer than 50 people, 12 months at a time, renewed while they qualify. | Starter is $0 with updates to 100 investors, KPI dashboards and 2 users. No startup program beyond that. |
| Best for | Startups that want to run the company week to week on a North Star, goals and live metrics. | Founders whose main job is investor updates and fundraising. |
When Visible is the better choice
Built for investors. Updates to 100 to 1,000 investors, pitch decks, data rooms and fundraising pipelines in one tool.A $0 Starter plan with investor updates, KPI dashboards and 2 users.Visible Connect, an investor database, comes with the Starter plan.AI Inbox on every founder plan, and an MCP server from Base up.When Sondola is the better choice
Many more live sources. Sondola has 34 read-only connectors. Visible plans include 1 to 5 integrations.A North Star metric with the driver metrics underneath it, and goals with daily pace and check-ins.A weekly brief for the team by email and Slack, plus team boards.Cash, burn, runway and AI spend, with the source and read time on every number.Moving from Visible
- Step 1List the KPIs you report to investorsNote the metrics in your Visible dashboards and updates, and where each one comes from today.
- Step 2Connect the tools behind those numbersSondola has 34 read-only connectors, including Stripe, Mercury, QuickBooks Online, Xero, HubSpot and Mixpanel. Connect the tools behind your KPIs.
- Step 3Pick a North Star and set goalsChoose one North Star metric, place the driver metrics under it, add goals with daily pace and check-ins, and turn on the weekly brief by email and Slack.
Keep Visible running while you compare. Sondola only reads from your tools.
Questions founders ask
Is Sondola cheaper than Visible?
Not at the low end. As of Oct 25, 2026, Visible Starter is $0 and Base is $59 a month billed annually. Visible Core, the first plan with unlimited users, is $129 billed annually or $149 monthly. The Sondola Startup plan is $149 a month billed yearly or $179 monthly, with unlimited users.
Can Sondola send investor updates like Visible?
Investor updates are not on the Sondola feature list. Sondola sends a weekly brief to your team by email and Slack. If investor updates and fundraising are the main job, Visible is the better fit, and the two can run side by side.
How many integrations does Visible include?
As of Oct 25, 2026, the Visible pricing page lists no integrations on Starter, 1 on Base, 3 on Core and 5 on Growth, counting Zapier and API. Sondola includes 34 read-only connectors.
Does Visible have a free plan?
Yes. Visible Starter is $0 with updates to 100 investors, KPI dashboards and 2 users. Sondola for Startups gives the Startup plan at no cost to startups that have raised under $5M in total with fewer than 50 people, 12 months at a time, renewed while they qualify.
Other comparisons
Sources
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