Authors
The Sondola team
Practical writing about the numbers behind a company.
Who we are
Sondola is built by serial entrepreneurs who have built startups and apps and run a software development agency. The team's work with founders led to a recurring question: where did this number come from, and is it current?
Our guides focus on that question: metrics, reporting periods, source checking and the company review. Every guide is published by the team as a whole, for Sondola Inc.
Why we built Sondola →How we write
- Use primary product documentation for third-party feature claims, with a review date.
- Distinguish documented capabilities from our advice about choosing a workflow.
- Disclose that Sondola publishes each comparison and is included where relevant.
- Label fictional demo data and keep it separate from customer evidence.
- Make corrections visible when product calculations change, on the corrections page.
Guides from the team
Metric guidesTwenty startup metrics, defined, with formulas and the mistakes that distort them.How to check a metricPeriod, unit, direction, freshness and correction history.Data freshness, worked throughThree source states from one saved demo snapshot.ComparisonsSondola beside the tools founders use today, with dated prices.Setup and troubleshootingConnect a source, verify a reading, find missing data.How the demo is builtThe model and benchmarks behind the fictional demo companies.
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